Watch: Full GTM System Walkthrough (7 min)
A few short videos on the frameworks I use with clients.
Why Cold Outreach Stops Working
What founders usually try first, and why it hits a ceiling.
What ROI Should You Expect?
The one metric that actually matters and how to model it.
How This Is Different From Agencies
What a fractional operator does that a vendor can't.
The Strategy Behind the System
Positioning, traffic, and trust — the three levers that matter.
Do Meta Ads Work for B2B Tech?
The honest answer, with the numbers to back it up.
I help B2B tech founders build the go-to-market systems, paid acquisition channels, and revenue functions that get them from founder-led sales to predictable pipeline.
What I do
I step in as your marketing lead. Strategy, positioning, paid acquisition, content, and team direction. You get a senior operator, not a consultant with a deck.
I build and optimize your revenue function. From offer clarity and sales process to pipeline management and conversion. Everything between the lead and the close.
Launching a new product, entering a new market, or rebuilding a stalled funnel? I design the go-to-market plan and run alongside your team to execute it.
30+ years building, selling, and scaling.